ANALISIS MAKNA SEMANTIK PADA PENAMAAN MENU DI MIE GACOAN PASCA-SERTIFIKASI HALAL

Abstract

The development of the times and progress have had a significant impact, one of which is on the food business, namely Mie Gacoan. This study aims to uncover the background of the naming and the meaning contained in the names of unique menus offered by Mie Gacoan, especially after the name change to obtain MUI halal certification. This study uses a qualitative descriptive method with data collection techniques through literature studies, observations, and direct recording of the official Mie Gacoan menu list. Data analysis was carried out using Chaer's semantic approach. The results of this study indicate that 12 data were found, namely 7 associative meanings, 3 denotative meanings, and 2 connotative meanings.

Perkembangan zaman dan kemajuan memberikan dampak signifikan salah satunya pada bisnis makanan yakni Mie Gacoan. Penelitian ini bertujuan untuk mengungkap latar belakang penamaan serta makna yang terkandung dalam nama-nama menu unik yang ditawarkan oleh Mie Gacoan, khususnya pasca-perubahan penamaan guna memperoleh sertifikat halal MUI. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui studi pustaka, observasi, dan pencatatan langsung terhadap daftar menu resmi Mie Gacoan. Analisis data dilakukan dengan pendekatan semantik milik Chaer. Hasil penelitian ini menunjukkan bahwa ditemukan data sebanyak 12 data yang diteliti yaitu terdapat 7 makna asosiatif, 3 makna denotatif, serta 2 makna konotatif.