STRATEGI PERPUSTAKAAN DALAM MENINGKAT BRANDING PERPUSTAKAAN SEKOLAH SMA NEGERI 1 MEDAN

Latifah Amalia; Abdi Mubarak Syam

Authors

Latifah Amalia Universitas Islam Negeri Sumatera Utara
Abdi Mubarak Syam Universitas Islam Negeri Sumatera Utara

Keywords:

Branding perpustakaan, perpustakaan sekolah, media sosial, strategi perpustakaan, persepsi siswa

Abstract

Penelitian ini menganalisis strategi branding Perpustakaan SMA Negeri 1 Medan serta tantangan pelaksanaannya menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui wawancara, observasi, angket terhadap 18 siswa, dan dianalisis secara sistematis. Hasil menunjukkan branding dilakukan melalui pemanfaatan Instagram, program literasi, publikasi karya siswa, penghargaan, serta peningkatan fasilitas. Perpustakaan dipersepsikan positif sebagai ruang belajar yang nyaman, meskipun masih menghadapi kendala penyebaran informasi dan keterbatasan fasilitas.

This study analyzes the library branding strategies of the library at SMA Negeri 1 Medan and the challenges encountered in their implementation using a descriptive qualitative approach. Data were collected through interviews, observations, and questionnaires involving 18 students, then analyzed systematically. The findings show that branding is implemented through Instagram, literacy programs, student work publication, awards, and facility improvement. The library is perceived positively as a comfortable learning space despite limited information dissemination and facilities.

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